Donald Trump’s recent presidential campaign heavily relied on culture wars, emphasizing traditional gender roles through slogans like “Kamala is for they/them, President Trump is for you.” Similarly, in Britain, Andrew Tate, an influencer advocating hypermasculine behavior, launched a political party called BRUV (Britain Restoring Underlying Values with aspirations of becoming Prime Minister. These political phenomena are part of a broader cultural shift shaped by intellectuals, political commentators, and media personalities—such as Jordan Peterson, Ben Shapiro, Joe Rogan, and Elon Musk—as well as anonymous online communities, who attribute societal problems to what they perceive as an erosion of “natural” social hierarchies and gender roles.
In this course, we will explore these cultural and intellectual shifts, situating the so-called “manosphere” within the historical context of authoritarianism and masculinity. We will focus particularly on the rise of fascist movements after World War I, which similarly capitalized on crises of masculinity. How do authoritarian leaders and movements appeal to young men during times of social upheaval? What role does masculinity play in constructing the image of the ‘strongman’ as a protector of traditional values and civilization? How do these dynamics reflect broader cultural anxieties about identity and power? By addressing these questions, students will gain a deeper understanding of the relationship between masculinity and authoritarianism in both historical and contemporary contexts.